We're an ad agency. We got tired of guessing.

EarnedFrom started as an internal tool. We run Google Ads and Meta Ads campaigns for service businesses — and most of our clients' sales don't happen on a checkout page. They happen in a WhatsApp chat or a phone call.

Every month we got asked the same question: "which campaign actually brought these customers?" Google Analytics could tell us about clicks. It had no idea a WhatsApp message or phone call ever happened. We were optimizing ad budgets half-blind.

So we built the tracking we needed ourselves — one line of code that follows a visitor from the ad that brought them, through a call, a WhatsApp message, or a checkout, back to a real channel. Two of our own clients are already running on it.

We opened it up because most local and service businesses have the exact same blind spot we did.